The Wow Serum
Illuminating vitamin C serum
Free shipping over 800 kr.
The ultimate face serum for a flawless base and a radiant, even complexion.
The Wow Serum is an illuminating face serum designed to enhance your skin’s vibrancy and give long-lasting plumpness. Featuring a stabilised, oil-soluble vitamin C derivative with superior skin penetration, The Wow Serum combats pigmentation and evens skin tone without causing irritation. Combined with hyaluronic acid, squalane and light-reflecting pigments, it also provides deep hydration and rich nutrients to your complexion, ensuring multi-depth moisture and orgasmic radiance for all skin tones. Size: 30 ml.
- Provides instant radiance and hydration
- Evens out skin tone
Suitable for
Dullness
Dehydrated skin
Pigmentation
Need help finding the right formulas for your skin? Do our skin analysis.
Usage
Apply on face after cleansing and essence AM and/or PM for wow skin. Store dark and cool at room temperature. Avoid exposure to direct sunlight.
Ingredients
Aqua (Water), Glycerin, Ascorbyl Tetraisopalmitate, Synthetic Fluorphlogopite, Squalane, Cannabis Sativa (Hemp) Leaf Extract, Sodium Hyaluronate, Cannabis Sativa (Hemp) Seed Oil, Hippophae Rhamnoides Fruit Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Caprylic/Capric Triglyceride, Tocopherol, Glycine Soja (Soybean) Oil, Beta-Sitosterol, Squalene, Sorbitan Isostearate, Hydroxyethylcellulose, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polysorbate 60, Polyacrylate Crosspolymer-6, Phenoxyethanol, Ethylhexylglycerin, T-Butyl Alcohol, Lactic Acid, MICA, Alumina, CI 77891 (Titanium Dioxide), CI 77491
Please note that small changes in the list of ingredients can occur from time to time. Find the current list of ingredients on the package.
Shipping & payment options
Works well with
1,150
kr
The Wow Serum
720 kr
Vitamin C for wow skin
Benefits:
Boosts radiance instantly + over time
Helps even out skin tone + pigmentation
Provides deep, long-lasting hydration + plumpness
Skin type:
All skin types. Especially suited to dull, dehydrated or uneven skin.
Effect:
Skin looks brighter, smoother and visibly more radiant with improved hydration, bounce + clarity.
How to:
Apply to face after cleansing and essence AM and/or PM. Follow with moisturiser and SPF during daytime.
Hero ingredients
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Light reflecting pigments: reflecting light provides the skin with an additional level of glow.
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Vitamin E: protects skin from free radicals, strengthens the barrier, hydrates and calms while also increasing the efficiency of vitamin C.
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Vitamin C: boosts radiance and collagen production, fights free radicals, evens out the skin tone, tackles pigmentation and dark spots.
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Hyaluronic acid: the main component of what gives your skin structure, plumpness and hydration as it can bind up to 1,000 times its weight in water.
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Squalane: provides a supple complexion, enhances elasticity, softens and moisturises effectively.
Glow beyond surface level
Why we made it:
Not all vitamin C formulas work for every skin type. We created The Wow Serum for skin that wants radiance, clarity and glow without the irritation often associated with pure ascorbic acid. Powered by a stable and highly effective vitamin C derivative, this lightweight serum helps brighten dull skin, even out tone and target pigmentation while remaining gentle on sensitive skin. Hydrating ingredients like hyaluronic acid and squalane help replenish moisture and support the skin barrier, while light-reflecting pigments deliver an immediate luminous finish. The result: smoother, plumper and visibly brighter skin with glow that lasts beyond application.
The results
94% agree skin looks healthier and more vibrant
88% agree skin looks visibly smoother and more plump
94% agree surface-dryness has diminished
Based on a 28-day Consumer Perception Study of 17 subjects
FAQ
What skin concerns is The Wow Serum best for?
The Wow Serum is suitable for dullness, dehydrated skin, and pigmentation. It is designed to enhance skin vibrancy, even skin tone, and provide long-lasting plumpness.
Does The Wow Serum leave skin radiant on all skin tones?
The Wow Serum contains light-reflecting pigments and is described as ensuring radiance for all skin tones. It is made to enhance skin vibrancy and help even the look of skin tone.
How do I use The Wow Serum in my routine?
Apply The Wow Serum to the face after cleansing and essence. You can use it in the morning and/or evening. Follow with a moisturiser.
What results did users notice in the 28-day Consumer Perception Study?
In a 28-day Consumer Perception Study, 94% of users agreed their skin looked healthier and more vibrant, 88% saw visibly smoother, plump skin, and 94% felt surface dryness diminished.