The Wow Serum
890 kr
Benefits:
Boosts radiance instantly + over time
Helps even out skin tone + pigmentation
Provides deep, long-lasting hydration + plumpness
Skin type:
All skin types. Especially suited to dull, dehydrated or uneven skin.
Effect:
Skin looks brighter, smoother and visibly more radiant with improved hydration, bounce + clarity.
How to:
Apply to face after cleansing and essence AM and/or PM. Follow with moisturiser and SPF during daytime.
Light reflecting pigments: reflecting light provides the skin with an additional level of glow.
Vitamin E: protects skin from free radicals, strengthens the barrier, hydrates and calms while also increasing the efficiency of vitamin C.
Vitamin C: boosts radiance and collagen production, fights free radicals, evens out the skin tone, tackles pigmentation and dark spots.
Hyaluronic acid: the main component of what gives your skin structure, plumpness and hydration as it can bind up to 1,000 times its weight in water.
Squalane: provides a supple complexion, enhances elasticity, softens and moisturises effectively.
Why we made it:
Not all vitamin C formulas work for every skin type. We created The Wow Serum for skin that wants radiance, clarity and glow without the irritation often associated with pure ascorbic acid. Powered by a stable and highly effective vitamin C derivative, this lightweight serum helps brighten dull skin, even out tone and target pigmentation while remaining gentle on sensitive skin. Hydrating ingredients like hyaluronic acid and squalane help replenish moisture and support the skin barrier, while light-reflecting pigments deliver an immediate luminous finish. The result: smoother, plumper and visibly brighter skin with glow that lasts beyond application.
94% agree skin looks healthier and more vibrant
88% agree skin looks visibly smoother and more plump
94% agree surface-dryness has diminished
Based on a 28-day Consumer Perception Study of 17 subjects